MR. PEANUT FROM 1942!!!!!!
“Where It All Began” is the slogan for the 
2012 Peanut Pals 33rd Annual National Convention 
that was held in Wilkes-Barre, Pennsylvania............. 

Photo on the left is the PLANTERS
PEANUTS STORE on Market Street in
Wilkes-Barre and photo above is 
Mr. Peanut getting ready to stroll
Public Square. 

Bill Dougher, 1942 Mr. Peanut at the Wilkes-Barre, Market Street Planters Store came to the Peanut Pals National Convention Swap Meet at Genetti's Hotel to share his stories with us.

Bill Dougher, 1942 Mr. Peanut with 2 "Friends" and the "Nutmobile"

For Bill Dougher (pronounced do-er), a freshman attending St. Mary’s High School (now Holy Redeemer High School) in Wilkes-Barre in 1942, the same slogan could apply. His good friend Bob Lanahan, who he had known since second grade told him about a job that was available at the Planters Peanuts Store on Market Street. Bill applied for the job and was hired by Ted Baiz, manager of the store in the autumn of 1942. Mr. Baiz was a nephew of Amedeo Obici, the founder of the Planters Nut and Company in Wilkes-Barre. His new job would have him dressed in a Mr. Peanut costume made of paper mache and strolling around Public Square to encourage the people there to go to the Planters Store. The people that visited the store would be greeted by a store employee passing out samples of the peanuts in front of the store. Of course with the hope they would buy the tasty nut products that were sold in the store. Bill fondly remembers working with store employees Kitty Clark, Bob Burns, Bob’s sister Jean Burns and of course Bob Lanahan. Bill was Mr. Peanut at the Market St. store until August, 1943. He and his wife left Wilkes-Barre in 1956 and moved to New Jersey. Bill retired in 1985 and returned to Wilkes-Barre with his wife in 1999. All the Peanut Pals who attended this year’s convention appreciate Bill visiting us at our swap meet to share his stories with us. Bill was also able to share his Planters knowledge and history with the present day Kraft/Planters reps who attended our convention and brought the “new” Mr. Peanut” and the “Nutmobile” with them. Peanut Pals are truly appreciative and thank Mr. Peanut Bill Dougher for all that he brought to us at our convention.

Bill confirmed the story below that was emailed to the Peanut Pals Website last year, worth re-visiting!

The Peanut Pals website received this email from Ed O'Donnell, who lives in Wilkes-Barre. This is what he wrote:

"The front page of the May 26, 2011 Wilkes-Barre Times-Leader ushered in childhood memories. When as young lads down on Public Square with my mother, we would sneak away to tap on Mr. Peanut's shell only to be admonished by our mother "Don't you dare torment Mr. Peanut"....and the story of how Mr. Obici would stay overnight at grandmother O'Donnell's home on Oak Street after a busy day of selling peanuts around town. (Home is still there and in grand shape)"   

Bill Dougher with the latest Mr. Peanut

Bill Dougher being interviewed by

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